Build your startup with tools that work and a board that thinks along.
An AI advisory board and the tools to do the work, for entrepreneurs who are done going in circles alone. Real sparring. Real tools. Real progress — from day one.
The right people. And the tools to do the work.
Your board knows your work, and your work feeds back into every conversation. Nothing gets lost between thinking and doing.
Board members who know your whole venture.
A co-founder and specialists in product, strategy, money and growth, picked for your venture and swapped whenever you like. They push back, ask the question you were avoiding, and open the right tool the moment the conversation needs it.
- Remembers every conversation and everything you build
- Brings your co-founders in: shared threads, a team channel, one Workboard
- Practise your pitch on virtual customers built from your own customer profiles
29 tools, from the first problem to the pitch.
Customer profiles, competitors, market sizing, customer discovery, outreach and a pitch deck, along a route that fits your venture. What you put into one tool feeds the next, and your board reads all of it.
- Interviews, surveys and beta tests that keep track of what you learned, and from whom
- Prospecting and outreach pipelines with real companies from a live web search
- A pitch deck whose figures come from your own work, never made up
You have the vision. Now comes the hard part.
Building a company from scratch is one of the hardest things a person can do. The ones who make it aren't smarter. They just had the right people in the room.
You're missing a real sparring partner.
Friends say "great idea." Advisors are too busy. Online forums give generic advice. What you need is someone who actually knows your business and cares enough to challenge it.
Ideas don't build themselves.
The gap between a great idea and a real company is always the same thing: the work. Structured, unglamorous, daily work — and a system that keeps you moving through it.
Momentum is everything.
Weeks disappear. Decisions stall. Without someone holding you accountable to the important stuff, the urgent stuff always wins.
Nothing connects.
You have a Notion doc, a pitch deck, and a spreadsheet that disagree with each other. Every new tool starts from zero. You're not the founder — you're the glue holding five documents together.
Everything you need to build. Nothing you don't.
What keeps a venture moving when you are not in the middle of a tool.
Your weekly board meeting, and a podcast of it.
Every Friday your board reviews the week: what moved, what stalled, and what they would do next. They advise, you decide. The week also comes as a short audio wrap, in two voices.
Priorities you set. A to-do list that follows.
Rank the few outcomes that matter right now. Your board can suggest one, never set one. Replies you owe, cards due and the board's next steps land in one list beside them.
- Pinpoint the problem
- Find out who has it badly enough
- Find out whether people will pay
Your venture on one page.
Problem, customer, solution, market, business model and traction, laid out from what you built in the tools. Share it read-only with investors or a future co-founder. Anything you have not worked on yet is left out, never filled in.
A pitch deck for every audience.
Investors, partners, a customer: one deck each, written from your research and market sizing. Every figure comes from a tool you filled in, and a slide with nothing behind it tells you what to work on instead of guessing.
Talk to your target customer.
Before a real sales call, practise on a virtual customer: one person from one of your customer profiles, with a name, a job and real objections, grounded in what your interviews actually heard.
Market news, with your board's take.
Articles and videos from your market, picked for your venture, each with a comment from the board member it matters most to.
Vic: more money chasing your customer. Sharpen the niche.Your business isn't going to build itself.
You have the drive. Now you have the team. Stop going in circles and start building the company you know you're capable of.